Macy's Pride & Joy Event

Objective

Create consumer memorabilia and uniform apparel for The Macy's National Pride & Joy events.

Action

Icon Blue designed high visibility consumer ideas, hand held fans and bandanas for attendee gifts. Black T-shirts printed with a bold Macy's logo were used to identify event staff.

Result

Macy's event brand visibility was achieved, attendees were seen waving the bandanas and cooling themselves with the fans. The staff T-shirts further embellished Macy's brand impression at each event.