JP Morgan Chase

Objective

To launch a new product at select securities brokerage firms across the U.S. to inspire the gatekeeper at the firm to adopt the new product related to "a better way to save for college."

Action

The product theme was education related. After reviewing the prospect profile, Icon Blue designed a high-impact direct mail presentation that was certain to evoke readership. A custom mailing container was designed that contained a book-like inner packaging with the client's brand and product message on the cover. Inside the book shell was a USB drive with a 30-second product value statement, a mouse pad, and a contemporary style ballpoint pen, each branded with the client's message. Icon Blue also provides the shipping services to each target prospect.

Result

Result – JP Morgan Chase received thank you calls from prospects that were difficult to reach prior to the mailing. The client reported high percentage of product awareness when making follow-up calls with all prospects.