Hilton Family Hotel Case

Objective

To encourage NBA players to invest in a Hilton Family Hotel Franchise.

Action

Icon Blue's creative team designed a custom basketball-themed package. The color and texture of the packaging resembled that of an actual basketball and was imprinted with the Hilton Family logos. Inside the box were a pair of high-end stainless steel imprinted travel mugs to accommodate the busy lifestyle of on-the-go athletes. Each mug was designed in the client's corporate colors and branded with all of the Hilton Family Hotels. Also enclosed were brochures and information detailing franchise opportunities.

Result

Client received a strong response and positive feedback from NBA players regarding the unique and reusable packaging and appreciated the clever, complimentary gift.