Smashbox

Objective

Develop brand continuity for Smashbox training and conference events. Create functional ideas to serve as key point reminders after the event.

Action

Simple and functional was our approach to the solution. The Smashbox black and silver color theme was used for the event. Black and silver lanyards were used as the badge holder and a contemporary styled notebook and pens were used to record meaningful highlights from the meeting.

Result

The coordinated theme of the gifts created a sense of efficiency and importance related to the event. The client was pleased with the associate's reaction and immediately ordered another design of a similar product.